So, we went to the cinema at the weekend to see UP! I won’t labour the positive review (it has an IMDB score of 8.5!), suffice it to say that both Mrs Mac and I were moved at all the right bits and my wee boy (7) got all the bits that were intended for him.
The 3D tech used to deliver the movie and the clever use of depth perception cues, combined with the excellent cinema surround experience, made this a particularly memorable experience – one well worth the £2 premium/head for the privilege of wearing silly glasses.
But the movie got me thinking about the supposed upcoming arrival of this kind of experience into the home. According to many techie websites, this year’s CES tech demonstrations of 3D are the pre-cursor to consumer 3D arriving in 2010/11.
As well as being sceptical, I’m confused by the big push into yet another content technology. Most consumers still have SD sources feeding their ‘big’ panels (average size is 37”) with stereo speakers attached to the telly being the main soundsystem (checkout this article for some real stats).
I just can’t see Joe Punter (err, me included) forking out for a new telly when most don’t understand that the reason they don’t get a good picture on their ‘HD ready’ telly is because they don’t have an HD Source – my mum thought this was something you put on chips, along with salt and vinegar.
Personally I think this’ll only happen when it’s an incremental service added to an existing platform (Sky HD, Playstation 3) rather than a replacement technology.
Principal Consultant | BT Global Services | Tel +44 774 073 9231 | Fax +44 1332 578 143 | E: stuart.w.mcmillan@bt.com | www.bt.com/globalservices
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